Workshop:
Maximising ROI & Proving Your Worth

After a gap of 6 years, International expert in Communication Research and Measurement, Angela Sinickas, ABC, IABC Fellow is returning to Australia.

Melbourne

RACV, 501 Bourke St, Melbourne
24 April 2018
9.00am to 12.30pm

Canberra

East Hotel, 69 Canberra Avenue, Kingston
26 April 2018
8.30am to 12.00pm

Sydney

Cliftons Sydney, 60 Margaret Street, Sydney
1 May 2018
1.30pm to 5.00pm

“Enhance your capability to measure your success as a communicator.”

Convergence is excited to present ‘Developing measurably effective communication strategies’ – a half day workshop in Melbourne/Canberra/Sydney.

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses.

This workshop will show many examples of how other organizations have calculated the return on investment (ROI) for both internal and external communication—including government entities.This workshop will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization’s communication investment.

Specifically, we’ll cover how to:

k

Identify

Identify the current knowledge and attitude messages leading to undesirable actions and the ideal ones needed to achieve behavior changes. An exercise will help you apply this approach to a current change project you’re working on.

Be Effective

Conduct a variety of measures on messages, channels and outcomes to see how effective your communications are in contributing to the change.

R

Measure

Set measurable communication objectives that connect internal and external communication activities to business results based on changed audience behaviors.

.

Calculate Returns

Calculate the return on investment (ROI) for specific communications, and even estimate the potential return with your management before you present them with the budget you’re recommending.

A Note From Angela Sinickas

Dear Colleague

I used to have a manager who asked me once every month, “So, what have you done for us lately?” It puzzled me at first, because my work output was so visible that I assumed it spoke for itself. But I soon realized the importance of answering that question in a way that would address my boss’ real concern: How was my work contributing to business results?

So, what have you done for your organisation lately? Would you describe your contribution in terms of activities or as measurable outcomes that have delivered a return on investment? Today’s professional business communicator is often a creative “word person” working in an environment filled with analytical “numbers people” who want cost/benefit analyses for every line item in the budget. This “Maximising ROI & Proving Your Worth” workshop will help you bridge that “word/numbers” chasm. This workshop is designed specifically to help you develop a “measurement mindset” that will keep you answering the questions: How well is communication supporting the company’s major objectives? How could I be doing it better? How can I prove the worth of what we’re already doing right?

At this workshop, you will hear proven strategies that have worked successfully at other companies. Plus, in the interactive exercises, you’ll have a chance to build measurements like ROI into your own communication program to prove its worth to your organization.

I look forward to meeting you.

Best regards,

Angela D. Sinickas
President, Sinickas Communications, Inc.

ABOUT
ANGELA SINICKAS

A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World, among many other publications.

Angela is the president of Sinickas Communications, Inc., an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions. Since Angela founded Sinickas Communications, Inc. (www.sinicom.com) in 2000, her firm has conducted communication research, measurement and training with companies, organizations and governments in 32 countries. Her firm’s clients include 25% of the Forbes Top 100 largest global companies.

She is author of a manual, How to Measure Your Communication Programs, chapters in several books and over 150 professional articles available on her website (www.sinicom.com). Her work has been recognized with 21 international awards. Before starting her firm, Angela held positions ranging from editor to vice president within corporations and other institutions and worked as a consultant and practice leader at Hewitt and Mercer. She holds a BS in Journalism and an MS in Leadership.

ANGELA SINICKAS

ANGELA SINICKAS

www.sinicom.com/

 

  • Identification – 100%
  • Measurement -100%
  • Effectiveness -100%
  • Returns – 100%

DISCOUNTS AVAILABLE TO IABC MEMBERS.

Or, if you are keen to find out about group or organisational discounts, please contact us for more details on how we can support your community to attend.

BUY TICKETS NOW TO:

CONVERGENCE CONFERENCE 2018, MELBOURNE

or

WORKSHOP: MAXIMISING ROI & PROVING YOUR WEALTH

Join us and be the change.

What you will learn:

  • How can I calculate a return on investment?
  • How can I connect communication with my organisation’s bottom line?
  • Where should I begin to measure?
  • How do I find the time and other resources to conduct measurements?
  • How do I establish measurable objectives?
  • What measurements can I conduct without having to get management’s permission or spend any money?
  • When do I need hard numbers from a survey instead of “soft” focus group results?
  • When should I conduct one-on-one interviews instead of focus groups?
  • How can I make “soft” results more compelling to quantitatively oriented managers?
  • How else besides “hits” can I measure our Web site?
  • What ways other than readership surveys can I use to find out how effective my publication is?
  • How can I measure the effectiveness of face-to-face communication?
  • How many focus groups do I need to conduct?
  • How do I get quiet focus group participants to say more and domineering participants to say less?
  • Should I have a “no opinion” option for survey questions?
  • What is a good response rate for a survey?
  • How can I improve my survey response rate?
  • How large a random sample do I need for a survey?
  • What are the best ways of administering a survey in my organisation?
  • How do I present my results from research in a way that results in executive action?
  • How can I use measurement to get bigger budgets and more staff?

Evaluation feedback from previous Workshops:

  • Likelihood you’ll implement what you learnt – 98%
  • Time for questions and discussion – 87%
  • Workshop exercises – 81%
  • Workshop handouts – 94%
  • Presenter’s delivery – 96%
  • Content – 96%
  • Overall – 96%

Melbourne

RACV, 501 Bourke St, Melbourne
24 April 2018
9.00am to 12.30pm

Canberra

East Hotel, 69 Canberra Avenue, Kingston
26 April 2018
8.30am to 12.00pm

Sydney

Cliftons Sydney, 60 Margaret Street, Sydney
1 May 2018
1.30pm to 5.00pm

BUY TICKETS NOW TO:

CONVERGENCE CONFERENCE 2018, MELBOURNE

or

WORKSHOP: MAXIMISING ROI & PROVING YOUR WEALTH

Join us and be the change.

Testimonials from previous Workshops:

“The conference I attended was great. Lots of knowledgeable insights and extremely practical techniques that are inexpensive (or free!) to implement. I was able to apply specific recommendations immediately to all of the work I’m doing (including two pilots I’ve just launched). I also presented an overview of measurements techniques to our extended team to leverage the knowledge for the benefit of my colleagues.”

Linda M. Freeman

IBM Internal & Executive Communications, IBM

“Angela is an effective speaker who does not waste a moment of your time.”

Robin Y. Sinckler

Project Manager, Nextel Communication

“Angela’s workshop provided me with approaches to measurement that were very creative, yet practical and manageable. I feel like I now know tangible ways to demonstrate the contribution our communications program makes toward our overall business success. Angela is a natural at helping you find what works for you and your business, and inspiring you to move forward on your plan. The thought of measurement always intimidated me until I participated in one of Angela’s workshops. Now I see it as more of an opportunity. Measuring your success doesn’t have to be an overwhelming task.”

Thom Sueta

Senior Communications Manager, AstraZeneca Pharmaceuticals

“I’ve attended other communications measurement workshops. Angela does more than just talk about measuring organizational communications, she provides real-life examples, hands-on experiences and the necessary tools to actually DO IT. I came away inspired and motivated.”

Mary L. Manton

Director Communications and Marketing, Agency-Wide Shared Services, Internal Revenue Service

“I gained so much from this workshop, as Angela is not only an expert in the communications field, but also an excellent presenter so that I came away with many new learnings.”

Phyllis W. Banucci

Director, Internal Communications, ATMI, Inc

“Those who practice employee communication have long searched for ways to quantify the impact communication has on the bottom line. Angela Sinickas shares several concrete, quantifiable communication measurement methodologies that can be implemented immediately and demonstrate the valuable contribution of communication in the workplace.”

Sue Rehmus

Business Communication Integrator, General Motors Corporation

CAN’T ATTEND THIS WORKSHOP OR THE CONVERGENCE CONFERENCE 2018? ACCESS OUR CHANGE TOOLS

Can’t get to this Workshop or the Conference in 2018 but interested in learning more about Change Managment? We have a number of options available to bring more information to you and your organisation.

Our Convergence Library allows you to:

– Subscribe to our video channel for 2018 keynotes.
– Get up to speed by diving into our keynotes from 2016 and 2017.
– Use our video subscription service to educate your staff on topics of change.

We can also bring you in-house events to help your organisation with change and build momentum for your in-house organisational change team:

– Book a convergence event as a kick off for your next large scale program.
– Learn from our Master Trainer with our “Team Futures” program which helps your team build a future that supports change.
– Mentoring and skill development from our network of experts.

For our Change Masters, we know how good you are! So we’ve designed a new set of facilitation photocards to support your engagement activities.

Contact us!

Melbourne

RACV, 501 Bourke St, Melbourne
24 April 2018
9.00am to 12.30pm

Canberra

East Hotel, 69 Canberra Avenue, Kingston
26 April 2018
8.30am to 12.00pm

Sydney

Cliftons Sydney, 60 Margaret Street, Sydney
1 May 2018
1.30pm to 5.00pm

OTHER CONVERGENCE SPEAKERS

Convergence Australia is Asia-Pacific’s only dedicated Change Management conference. Now in it’s 3rd year, Convergence is renowned for bringing the leading international and Australian Change Practitioners together.

The next Convergence Australia Conference is taking place in Melbourne from 23rd to the 24th April 2018. For tickets use the link below.

For just an example of the talent and the scope of content please see the videos below from previous workshops.

Tim Longhurst

Disruption 2016

Enrique Ugarte

Complexity 2017

Tim Longhurst

Business Trends 2017

Zoe Routh

Influence 2017

Panel

Collaboration 2017

Michelle Austin

Future of Change 2017

Martin Brooker

Courage 2017

Katrina Boyle

VUCA 2017

Joe Hutton

Change Tools 2017

Giles Hirst

Leadership Change 2017

Colin D Ellis

Project Management 2017

Christina Dean

People Capability 2017

Panel

Lenses of Change 2016

Giles Hirst

Leadership Trends 2016

Cris Popp

Resilience 2016

Ginger Gorman

People Impact Story 2017

BUY TICKETS NOW TO:

CONVERGENCE CONFERENCE 2018, MELBOURNE

or

WORKSHOP: MAXIMISING ROI & PROVING YOUR WEALTH

Join us and be the change.

PLEASE GET IN TOUCH

If you have any questions about being a part of Convergence please get in contact via the form or follow us on social media.

 

UPDATES

Keep in touch with the latest updates.

CONVERGENCE CONFERENCE 2018 

Venue

RACV City Club
501 Bourke Street
Melbourne VIC 3000

Dates

Convergence Conference - Monday 23rd & Tuesday 24th April 2018

Brought to you by:

Redgrass Communications Pty Ltd
ABN: 124 305 255
e: info@redgrass.com.au

Photography byRichard Tuffin

WORKSHOP: MAXIMISING ROI & PROVING YOUR WORTH

 

Venue

East Hotel, Canberra Ave, Canberra, ACT
RACV, Bourke Street, Melbourne, VIC
Cliftons, Margaret Street, Sydney, NSW

Dates

ACT: 8.30am to 12.00pm, 26th April 2018
VIC: 9,00am to 12.30pm, 24th April 2018
NSW: 1.30pm to 5.00pm, 1st May 2018

Brought to you by:

Redgrass Communications Pty Ltd
ABN: 124 305 255
e: info@redgrass.com.au

Photography byRichard Tuffin

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